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Scott (1965) insightfully detected the role of college sororities in screening to assure matches that were endogamous (in this case within ethnic group) and hypergamous (with a man of a higher social class).
Sorority women who attempted to date someone "beneath them" were quickly brought into line through the social sanctions of their sorority sisters.
A related explanation for this lack of attention is the inappropriate intrusion of the profane into the supposed realm of the sacred when cash and gifts become too prominent in our view of dating (Belk, Wallendorf, and Sherry 1989, Belk and Wallendorf 1990). His marriage "portion"--the land he would farm, the house in which he and his bride would live--came from a share of his father's property.
Bailey (1988) summarizes the effect of these changes succinctly: "Money -- Men's money -- became the basis of the dating system" (p. With increased expenditures on dating by men, they began to regard dating as an investment in sexual pleasure: "..planned and paid for 'a good time' and asked of their girls a bit of physical intimacy" (Modell 1983).